A Selection of logos by Downing Design

Creating an Effective Logo

We believe an effective logo helps to increase awareness of your business or products, helping you stand out promoting your strengths and developing customer loyalty, all of which adds up to a more successful company.

Our goal at Downing Design is to help you translate your vision into a tangible expression and a visual language that connects with your customers. We aim to create an identity that positions your company for growth, change and success.

Regardless of the size of your company or the nature of your business, there are certain ideals that characterize the best logo identities. We understand these core aspirations of effective branding and direct our creative process around achieving these for you.

Our aim is to provide you with a logo that...

• is clear, memorable, and appropriate

• differentiates you from your competition

• provides a clear and consistent image of the company

• communicates the company's persona

• has enduring value and may be legally protectable

• works well across media and scale, colour and black and white

• is something that you are proud of

Logo Design Process and Estimate

Our process in developing a great logo involves the following stages:

Stage 1 - Discovery: This is the research component to the design. We discuss your objectives for the business, the customers that you are aiming to reach, understand the unique features of your product or service, the kind of values that you most want to represent, any of your existing ideas for look and colour, etc. This stage may involve some formal research to gain a deeper understanding of customer perceptions.

Stage 2 - Strategy: We compile the research gained at the Discovery stage and prepare a clear profile of the brand requirements and scope of the project. For some clients their need is for a logo only for others they require a whole branded system that starts at the core of their business and effects every point of contact that a customer may have with the business. This stage produces a brand document and a creative brief for our design phase. This brief and strategy give us the guidelines for judging and evaluating our creative product.

Stage 3 - Design: Based on the research and strategy brief our designers create a unique identity for your product or service. We explore various ideas, shapes, colours, tones textures, fonts and images to create a logo that stands out and attracts custommers.

Stage 4 - Presentation: We meet with you to present these ideas. This product comes with our Design Gaurantee ie. to develop the logo until you are satisfied you have exactly what you are looking for. This final logo is then supplied to you on disc in a range of electronic formats for use in printing, signwriting, email, etc.

How much does a logo cost?

In most cases the price for a logo design, as outlined above, is $2200 plus GST. This price is an estimate and is subject to our Terms and Conditions, so depending on what is decided in stages 1 and 2 the price may vary.

Creative Guarantee

At Downing Design this logo price comes with our Creative Guarantee to work with you until you get a creative result that you are happy with. This helps clients who ask the question 'What is I don't like what you come up with?'