Promotional Plans

Would you like a coordinated advertising programme put in place by independent professionals? Then we can help. Downing Design can develop advertising strategies that will help take your business to the next level.

Many small to medium size businesses fall prey to every media sales rep.' with the next best offer that walks through the door. A co ordinated year plan can take the stress away from saying no when some seemingly good advertising offer comes along. If the offer fits in with the plan you can take it, if not you just say "sorry it doesn't fit with our promotional plan."

Placing ads in a random way, not leveraging one media with another can water down your advertising dollars. For example a letterbox drop supported by a radio campaign will return better results than if they were run separately.

You can also run the risk of missing out on advertising at the right time. Without a plan you can tend to advertise when you have time to organise it. This may not be the best time to capture customers. All businesses have seasonal highs and lows the key is to use a promotional plan to help manage these highs and lows in the most profitable way.

It is easy to loose sight of the big picture when you are busy doing the day to day things of running a business. The co ordinated promotional plan allows you to get on with what you should be doing.